Changing The World, One Choice At A Time

Pick Ethical is an online media platform featuring guides, reviews, and sustainable business profiles. We believe that we have a collective responsibility as an individual, an organisation, and as a global society to protect the planet.

Our motto is 'Changing the world, one choice at a time.' Every decision matters, which is why we make it simple for people to make more ethical and sustainable choices, with ethical product guides and simple advice without jargon, and our aim is to become the UK's go-to directory for zero waste stores.

Pick Ethical was started by Omar Agor-Wood as a way to help people find their nearest zero-waste stores and catalogue his discoveries of eco-friendly product alternatives.